About Igor & James
Some return from where they've been. Some don't.
James came back from active service with injuries that took two years to recover from. Physical recovery. Mental recovery. The slow and unglamorous work of rebuilding a body and a life.
Sport was the medicine. The gym became the place he came back to himself.
He still serves. Today he's a combat photographer. The role changed. The standard didn't.
Igor & James grew out of what he learned in those two years. That confidence is something you build, not something you receive. That standards matter most when no one is watching. That the right routines, the right people, and the right intention turn ordinary days into a life worth showing up for.
This is sportswear for the way you actually live. The morning before the meeting. The walk between the gym and the rest of the day. The Sunday that's just for you. The training nobody sees and the standard you keep anyway. Built well enough to disappear into all of it.
Two ginkgo leaves on the chest mark the philosophy of the house. The ginkgo biloba is one of the oldest trees on the planet. It survived the Ice Age. It stood through the atomic blast at Hiroshima. It is the brand's way of carrying hope, peace, health, and resilience without saying any of those words out loud.
The brand is here because someone made it back. Every order supports the work of mental health. You choose the partner at checkout from a small list of organisations we trust. Not a campaign, not a promotion. A permanent part of the price.
Igor & James doesn't make confidence. We make the clothes that feel like you've earned it.
Confidence, earned.
Frequently asked questions
Who is James from Igor & James?
James came back from active service with injuries that took two years to recover from, physically and mentally. Sport became his medicine, and the brand grew out of what he learned in those two years. He still serves today, as a combat photographer.
What does the ginkgo logo on Igor & James clothing mean?
The two ginkgo leaves on the chest carry the philosophy of the brand. The ginkgo biloba is one of the oldest trees on earth: it survived the Ice Age and stood through the atomic blast at Hiroshima. For us it stands for hope, peace, health and resilience.
How does an Igor & James order support mental health?
Every order supports the work of mental health. At checkout you choose the partner from a small list of organisations we trust. It is a permanent part of the price, not a campaign or a promotion.
What does 'Confidence, earned' mean?
It is the line the brand is built on: confidence is something you build, not something you are handed. We don't make confidence. We make the clothes that feel like you've earned it.
What is the grid code printed on some Igor & James pieces?
Several pieces, like the Performance Bottom and the Embrace Sport Hoodie, carry a grid code that refers to James' story. On the Topographic T-Shirt, the print combines altitude lines with the grid code of the exact location in Afghanistan where James was injured by an IED.